In honor of President’s Day, I’m offering this two-part series on how to be a more effective leader. Look for Part 2: Creativity, coming next week. Part 1: Vision Regardless of who or what you’re leading, you need to know … Continue reading
Be Your Best Leader, Part 1: Vision
Posted in Productivity and Self-Improvement
Tagged become a better leader, goals, lead, leader, leadership, self-improvement, vision
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Love Your Work! Why Lack of Passion Can Hold You Back…
Is the promise of a paycheck the only thing that gets you out of bed and off to work? Are you normally passionate about your work, but lately found yourself in a rut of boredom? If this sounds like you, … Continue reading
Posted in Marketing & Promotion, Productivity and Self-Improvement
Tagged business, love, motivation, passion, productivity, work
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How to Use Color to Communicate Your Brand Message
This is a short video about how to select the right colors for your brand, using color symbolism to guide your choices, and articulating your brand’s values via the colors and their meanings. It’s my first video, and first video … Continue reading
Valentine Gift Ideas for Your Employees
Valentine’s Day is only 15 days away! What better way to reward your employees, make your work partners/co-workers feel appreciated, or remind your clients of how grateful you are for their business than with a thoughtful Valentine gift? These lovely … Continue reading
Posted in Life & Fun, Marketing & Promotion
Tagged coffee, gifts, ideas, sweets, Valentine, Valentine's day
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How to Get More Out of Your Business Card
Business cards are without a doubt one of the most valuable items in an entrepreneur’s marketing toolbox. Chances are, you have a huge supply of them stashed in your supply closet or desk drawer. So how can you put them … Continue reading
Posted in Marketing & Promotion, Marketing in Print
Tagged advertising, business card, leads, marketing, referrals
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Catch Customers with Your Landing Page
In many ways your “home”, or “landing”, page is the most important page on your website. It is often the first page new visitors see, so it has a big influence on whether they are interested enough to continue browsing … Continue reading
Posted in Marketing & Promotion, Marketing on the Web
Tagged customers, home, home page, landing page, pique interest, website
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How to Bring More Visitors to Your Website
So you put up a great website to represent your company, but you’re not getting the traffic you expected. This is a common problem for small business websites; they get lost in the vastness of the internet, and few people … Continue reading
Posted in Marketing & Promotion, Marketing on the Web
Tagged increase, tips, traffic, visitors, website
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Add functionality to your website!
So, you want your website to be super-helpful and easy to use, right? Here are some simple things you can do to add functionality to your site: Make it easy for your customers to get it touch – put a … Continue reading
Posted in Marketing & Promotion, Marketing on the Web
Tagged design, forms, functional, helpful, tips, tools, tricks, websites, widgets
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Your website: Where should the content go?
When it comes to placing information on your website, always consider how easy (or hard) it will be for your customers to find it. Here are some pointers: The news that you REALLY need them to see (sales, new product … Continue reading
Posted in Marketing & Promotion, Marketing on the Web
Tagged content, information, layout, organization, placement, pointers, tips, web pages, website
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Know your printing options
Even in this digital age, the world of printing is still alive and well! A well-printed promotional piece, such as a direct mail postcard, can fulfill its’ purpose better than a digital ad or e-mail promotion, with that tangible touch-and-feel … Continue reading
Posted in How to Communicate Visually
Tagged business card, design, letterpress, offset, paper, printing, promotion, screen printing, silk screen, techniques
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