Are there gaping holes in your marketing strategy?

by Barbara Austin on May 14, 2012

Does your marketing resemble a piece of swiss cheese? If so, that’s a lot of holes for potential customers to fall through! It’s time to put a stop to the madness, right here and now, and patch up those holes so you can catch more potential customers. But before I give you any hole-fixing instructions, [...]

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How to Choose the Right Marketing Tactics for Your Biz

May 7, 2012

In the complex world of small business marketing, there are two big traps that people fall into: Only doing one thing, like advertising on TV, and then expecting that one thing to bring in boatloads of customers. Trying to do everything, like advertising, blogging, social media, public relations, and every other marketing method under the [...]

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Is Your Business Card Cheating on You?

April 30, 2012

If you suspect your business card may be masquerading as another company, well, you just might be onto something. The following is a cautionary tale of two business cards that both look exactly the same, but advertise two very different small businesses. The one on the left sells pre-assembled dry food mixes, like cake mix, [...]

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Event Marketing: How to Seal the Deal!

April 23, 2012

Hello and welcome to the final installment in my April event marketing series! Today’s post is all about creative ways that you can “seal the deal” — in other words, how to get people to commit to attending your event. So far this month, you’ve learned to entice them with a story, spark their excitement, and [...]

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Your Event in Touchable Form

April 16, 2012

If you’re at all familiar with me, you know that I love luscious, tactile printed pieces. The kind of printed art that makes you say “Oooh! Aaah! So gorgeous!” and that not only looks amazing, but feels amazing to the touch. So, as part of my April event marketing theme, of course I can’t NOT [...]

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Want your event to be a success? Spark Excitement in Your Invitees!

April 9, 2012

Picture this: You’ve laid out the details for a spectacular event, and are busy making arrangements and setting things in motion. You’re all hyped up about said event, when suddenly it hits you: “What if no one comes? What if I rent this huge ballroom, invite 200 people, and only ten show up? What if [...]

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Event Marketing: Tell a story, and they will come!

April 2, 2012

This post officially kicks off my April series on event marketing! Spring is such a popular time for weddings, outdoor activities, and retreats, and what better way to entice potential attendees than telling them a great story? Stories can be told through invitations, on posters, in e-mails, or whatever medium you’re using to promote the [...]

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Building a Better Website

March 26, 2012

I often say how important it is to be constantly evolving, both in personal life and in business. As the world turns, people grow and change, societies and industries evolve, and so must we — to stay at the top of our game. My website is a testament to this adaptation; I’ve put it through such [...]

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Direct Mail, Simplified: Part 2 – The Mail Piece

March 19, 2012

Do you dream of harnessing the power of direct mail for your business, but have concerns about costs, environmental impact, and most importantly, whether anyone will actually pay attention to your direct mail offer? Don’t let those hurdles get in your way – read on to discover solutions to all those concerns and more. If [...]

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Direct Mail, Simplified: Part 1 – Compiling Your List

March 12, 2012

If you’re like me, direct mail marketing seems like a monstrous undertaking; very intimidating for a small business owner with limited time, resources, and/or funds to work with. But never fear! You can harness the power of direct mail with the right resources and knowledge. Today, I’ll cover some great resources to help you figure out the #1 requirement of direct mail [...]

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